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About the Author

Dr. Rahul Mirchandani, ranked among the 30 Most Innovative CEOs in India, has pioneered unique strategies to build 130+ Aries specialty crop nutrition brands. With a PhD in Management Studies, he teaches Marketing, Innovation, and Entrepreneurship across 50+ B-Schools in India and globally. Rahul plays key roles on various Industry and governmental panels and was the National Chairman of Confederation of Indian Industry’s Young Indians.